Shirley van Haalem

Shirley van Haalem has a diverse work experience spanning different roles and industries. Shirley most recently worked at Online Dialogue as a Conversion Manager, starting in June 2021. Prior to that, they served as a CRO Manager at DPG Media, starting in February 2020 and ending in June 2021. In this role, Shirley was responsible for conducting research, data analysis, user tests, and experiments to optimize subscription acquisition for various media brands.

Before joining DPG Media, Shirley was a CRO Specialist and Senior Analyst at Storm Digital | Part of Accenture Interactive from August 2019 to January 2020. Shirley also worked at Traffic Builders | Digital Marketing Intelligence, serving as a Chapter Lead for Conversion Rate Optimization (CRO) and a CRO consultant. In these roles, Shirley focused on improving the user experience and conversions on websites/in apps by conducting data analysis, managing A/B testing programs, and providing CRO consultancy services to clients across different sectors.

Shirley's career began with a beroepsvoorbereidende stage at Landal GreenParks as a Stagiaire in online marketing. Shirley also had a role as a Medewerker arbeidsmarktcommunicatie at Centraal Bureau voor de Statistiek, where they were responsible for developing marketing materials, organizing events, and conducting interviews.

During their studies, Shirley had two internships at Centraal Bureau voor de Statistiek and gained experience in communication, project support, graphic design, and data visualization.

Overall, Shirley van Haalem has a strong background in conversion rate optimization, data analysis, user testing, and digital marketing across multiple industries.

Shirley van Haalem obtained their HAVO diploma in the field of HAVO - Economie & Maatschappij from Bonaventuracollege, where they attended from 2008 to 2012. Following that, they pursued a Bachelor's Degree in Media, Informatie en Communicatie from Amsterdam University of Applied Sciences, which they completed from 2012 to 2016. In addition to their formal education, Shirley has obtained several certifications, including User research from CXL in October 2021, Conversion Specialist from Online Dialogue in June 2021, and Applied neuromarketing from CXL in January 2021. Shirley also obtained a Bachelor's Degree and a Propedeuse HBO Bachelor from Hogeschool van Amsterdam | Amsterdam University of Applied Sciences in July 2016 and August 2013, respectively. Furthermore, Shirley holds Google Analytics Individual Qualification certifications obtained from Google in September 2017 and March 2016.