Borja Prieto Bustamante currently serves as the Global Head of Demand Generation & Marketing at ONLIVE.SITE, focusing on enhancing the online content experience in a video-dominant landscape. In addition to this role, Borja is a SaaS Growth Marketing Professor at Product Hackers Go! and a Growth Marketing Mentor at GrowthMentor, where mentoring is provided to entrepreneurs and professionals. Borja is also a member of Reforge, specializing in integrated marketing strategies. Previous experience includes serving as the Head of Marketing for Southern Europe at Factorial, Head of Growth at Databox, and multiple consulting roles at Skello and Count. Educational qualifications encompass an MBA and various growth marketing courses from institutions such as CXL, Product Hackers School, and Webpositer Academy.