Ritika B.

Ritika B. has a range of work experience in marketing and product marketing roles. Ritika started their career at OMNOVA Solutions, where they worked on a project analyzing print defects on shrink films. Ritika then completed various internships and management trainee positions, including at Future Group India, Reliance Retail, X5 Retail India, and Purplle.com, where they focused on social media strategies, brand advocacy, and sales enablement tools. Ritika then joined Canon India as an Account Manager, where they successfully networked with potential clients, increased prospects through cold-calling and LinkedIn messaging, and championed the adoption of LinkedIn Sales Navigator. Ritika later joined IBM for a capstone project, collaborating with executives on an AI-based product and developing strategies for increasing internal adoption and commercialization. Ritika's most recent role was at OnPage Corporation, where they served as the Head of Marketing and Product Marketing, crafting value-based positioning, executing marketing assets, and creating marketing/product-demo videos. Additionally, they worked at The West End Museum as a Digital Marketing Consultant, building brand awareness and engaging a growing audience on social media. Overall, Ritika has demonstrated their expertise in marketing, product marketing, and social media strategy throughout their career.

Ritika B. has a diverse education history spanning several years and disciplines. Ritika obtained a Master of Business Administration (MBA) degree in Business Administration and Management from the Questrom School of Business at Boston University from 2018 to 2020. Prior to that, they earned a Post Graduate Diploma in Management with a focus on Marketing from the K J Somaiya Institute of Management between 2013 and 2015.

Ritika also holds a Bachelor of Engineering (B.E) degree in Printing and Graphics Communication Technology from Savitribai Phule Pune University, which they achieved from 2009 to 2013. Additionally, they completed their Higher Secondary Certificate (H.S.C) in Computer Science from K J Somaiya College of Science & Commerce in Vidyanagar Vidyavihar, Mumbai from 2007 to 2009.

In addition to their formal education, Ritika has acquired various certifications. These certifications include Splunk fundamentals from Great Learning in September 2022, Jira Fundamentals Badge and Jira Service Management Fundamentals Badge from Atlassian in August 2022, and The Formula for Success | Reddit Fundamentals Exam from Reddit, Inc. in August 2022. Ritika also obtained certifications such as Marketing Automation with HubSpot in December 2018 and Corel draw certification from Corel Corporation in December 2010.

Other certifications achieved by Ritika include Advanced Google Analytics, Google Analytics for Beginners, and Google analytics individual qualification from Google in April 2020. Ritika also holds certifications in Hubspot Inbound Certified from HubSpot in December 2018, E-Commerce Analytics from Google in June 2014, and Green belt in Six Sigma from RABQSA International, Inc. in June 2011.

Overall, Ritika B. has a strong educational background and a diverse set of certifications.