Mike Starmer

VP, Business Development at OnPoint Warranty Solutions

Michael Starmer is a 30-year veteran of the appliance industry, experienced in driving the highest levels of revenue at the point of sale and after, for manufacturers and their retail partners.

Previously with GE Appliances, Mike was instrumental in building its Field and National Account Sales function. At GE, Mike was National Sales Manager for GE Appliance Parts, where he drove strategy and incremental, year over year sales. He was an integral member of the product management team, where he was a critical component in the company’s go-to-market strategy for new refrigeration configurations. He was a marketing and merchandising leader and managed national accounts such as Sears, Best Buy, Walmart, Costco, Sams, JC Penny, and Amazon.com. He is a co-patent holder of Ecommerce technology that he helped to develop and deploy while at GE Appliances.

In his last role at GE, he led First Build. First Build is a cutting-edge co-creation community that enables inventors to bring new products to market through social engagement and crowdsourcing. Mike led the small appliances startup at First Build, where he successfully drove the commercialization of the Opal Nugget Ice Maker, which has since been rolled into the GE Appliances small appliance business.

Mike is also a 6 Sigma certified Black Belt, so adds an additional layer of program excellence to OnPoint’s existing 6 Sigma certified talent.


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