Ileana Balan

Ileana Balan is a seasoned marketing professional with extensive experience in various managerial roles within the healthcare and consumer health sectors. Currently serving as Global Innovation Manager at Ontex since January 2016, Ileana has held multiple titles including Marketing Manager Digital Subscription and Service and Value Creation Manager, focusing on incontinence sales development and the launch of the digital native brand "A Lovely Day." Prior experience includes significant positions at Reckitt Benckiser Benelux and RB, where Ileana managed brand and trade marketing for well-known consumer health products like Nurofen and Durex. Ileana’s career began at Austrotherm Romania as Marketing Manager, following a role at Porsche Romania in marketing for the Skoda brand. Academic credentials include a degree from the University POLITEHNICA of Bucharest and a strong foundation from Colegiul Traian.