Onyo Marketing
Yoni Balkind is a seasoned professional with extensive experience in legal and marketing sectors. As the Founder and Director of Onyo Marketing since March 2022, Yoni leads a content marketing consultancy tailored for law and professional services firms. Previously, Yoni served as Associate Director of New Client Strategy at 10up and held the position of Head of Lexis® Practical Law at LexisNexis South Africa from March 2017 to November 2021, where leadership contributed to the development of a flagship legal research solution utilized by over 4,000 professionals. Yoni is also the Founder of GoLegal, a venture aimed at making legal concepts accessible since 2010, alongside prior roles as a Product Manager at DStv Online and CQS Technology Holdings, and as a Candidate Attorney at A D Hertzberg Attorneys. Yoni's educational background includes a Postgraduate Diploma in Management from Wits Business School, an LLB from the University of the Witwatersrand, and a Diploma in web and graphic design.
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Onyo Marketing
Onyo is a content marketing consultancy for law firms and professional services firms. We believe that a vital capability for modern firms is to regularly share practical, helpful content with a wide audience. To this end, we help you to implement robust content marketing processes that not only help to drive new business for your firm, but it also serves as an enabler for alternative revenue streams and legal services (aka productisation). We help firms through all aspects of the content journey, from authoring and distribution of content, to implementing internal changes in culture, as well as transforming firm’s web offering to maximise the effectiveness of their content portfolio.