Onyx Brands, Inc.
Achelle Richards is a Vice President of Product Development with experience at various companies such as Timeplast, CTZN Cosmetics, and LimeLife by Alcone. With a background as a Senior Consultant and Chief Global Artistic Director at e.l.f. Cosmetics, Achelle excels in research, development, and generating innovative products to meet brand strategy and exceed sales goals. Having a B.A. in Consumer & Environmental Sciences with a Concentration in Fashion Merchandising from Point Loma Nazarene University, Achelle brings a strong educational background to their role as a Creative Director.
Onyx Brands, Inc.
Our promise is simple – self-care that gives you head to toe happiness. We believe self-care should not only make you feel good, but also make you smile. Products should do what they say they do, but also make self-care moments more beautiful. And it shouldn’t cost a fortune. Our CEO and Founder, Marsha Martin, started ONYX in 1990. As a licensed cosmetologist and a born entrepreneur, she has a passion for all things beauty. Since then, ONYX has launched the leading nail polish remover, Hard As Hoof Nail Strengthening Cream, our Cracked Heel Stick and lots of other innovative products. The team today finds joy every day in developing new ways to remove nail polish, new solutions for nail strengthening and removing calluses as well as bath and body products with amazing scents, surprising ingredients and innovative technologies.