Jake McLiverty

Jake McLiverty currently serves as the Head of Growth & Performance Marketing at OOFOS since April 2025. Previously, Jake held the position of VP, Growth Marketing & eCommerce at Traeger Pellet Grills, LLC, where management of a P&L exceeding $125 million across various sales channels was achieved. At YETI Coolers, Jake was the Director of eCommerce, Performance Marketing & CRM, overseeing North American digital sales channels with a P&L over $530 million and significantly increasing eCommerce revenue and profit margins. Jake also served as the Director of Marketing at Best Choice Products, managing North American sales channels with a P&L over $300 million, and contributed to strategic diversification efforts. Earlier roles include Product Manager and Marketplace Category Manager at Walmart Global eCommerce, where Jake developed a pricing program and managed a P&L over $135 million. Jake holds a Bachelor's degree in Finance and Marketing from Northeastern University.