Barry McGhee

Barry McGhee is an experienced professional with a diverse background in digital publishing, advertising, and ecommerce. Currently serving as General Manager of reo, the Retail media division of oOh!Media, Barry focuses on helping retailers maximize their revenue opportunities across various channels. As the founder of Improov, Barry aims to innovate golf instruction for coaches and players. Additionally, Barry holds director and principal roles at Luke Avenue and Seaforth Media and Marketing, respectively, applying over 20 years of expertise to assist businesses in navigating shifts in consumer behavior and implementing effective strategies. Previous roles include Chief Commercial Officer at Zitcha, Managing Director for Australia at Dynamic Yield, and key leadership positions at WPP and CBS Interactive. Barry earned a Bachelor of Arts in Economics and Marketing from the University of Strathclyde.