Tara Coverdale

Tara Coverdale has a diverse work experience spanning multiple companies in the media industry. Tara is currently working at oOh! as the Group Director of Data & Insights, a role which they began in September 2021. Prior to this, they held the position of Data and Insights Director at oOh! from January 2016 to September 2021. Before joining oOh!, Tara worked at EYE as a Research and Insights Manager from March 2013 to December 2015. Tara was responsible for managing research studies and analysis to support sales, marketing, and business requirements. In their earlier years, Tara worked at EYE as a Research and Insights Executive & MOVE Project Manager from August 2007 to December 2010, where they managed quantitative and qualitative research projects and implemented Out-of-Home's audience measurement system MOVE. Tara also worked at Commercial Radio Australia as part of the Strategic Planning team from April 2005 to July 2007, where they provided strategic radio planning advice and managed research projects. Tara started their career at Austereo as an Agency Account Coordinator from August 2003 to March 2005, where they managed advertising accounts, prepared proposals, and conducted client research for business development.

Tara Coverdale completed their education starting from 1995 to 1997 at Sydney Girls High School, where they obtained a Higher School Certificate. Tara later attended the University of Arkansas from 1998 to 2002 and received a Bachelor of Science (BSc) in Marketing/Marketing Management, General. Additionally, from 2002 to 2003, they pursued further education at the University of Arkansas and earned a Master of Business Administration (MBA) with a concentration in Marketing Research and Marketing Management.