Kirsti Vettenranta

Kirsti Vettenranta is an experienced professional in marketing and digital sales, currently serving as Director of Marketing and Digital Sales, B2B at OP Financial Group since May 2016, where responsibilities include establishing product marketing practices and launching digital products for corporate and private clients. Previously, Kirsti held roles at Siili Solutions and Avaus, focusing on digital strategy and marketing across various industries. A tenure at IBM involved leading service design and team management for client projects. Early career experiences included roles as an IT Specialist at AinaCom Oy and a Trainer at Valmennustiimi Eximia Oy. Kirsti earned a Master of Science in Technology, specializing in Information Networks, from Aalto University.