Maija Vanhatalo

Maija Vanhatalo is an accomplished professional with extensive experience in digital sales, analytics, and marketing. Currently serving as Business Lead for Digital Sales and Digital Marketing at Pohjola Insurance Ltd under OP Financial Group since October 2015, responsibilities include developing analytics and reporting for non-life insurance and wealth management products. Previously, Maija held various positions at Microsoft, including Head of Performance Analytics, overseeing a team focused on optimizing CRM operations and digital strategies. Prior experience at Nokia involved roles such as Senior Data Scientist, where Maija contributed to segmentation models and KPI development. Educational background includes a Master of Science in Decision Making from Teknillinen korkeakoulu-Tekniska högskolan and a research role at the Laboratory of Computational Engineering, Helsinki University of Technology.