Siina Hietajärvi

Siina Hietajärvi is a seasoned digital marketing professional with extensive experience in social media strategy and execution. Currently serving as a Digital Marketing Specialist in paid social media at OP Financial Group since January 2021, Siina has developed customer-centric social media strategies. Prior roles include Marketing Specialist at MEOM, where knowledge of digital marketing was applied to support venture clients, and Country Marketing Lead at ASUS Nordic, responsible for comprehensive marketing and PR efforts in Finland. Additionally, Siina has contributed as a Content Marketing Specialist and Social Media Strategist across various organizations, enhancing digital presence and marketing campaigns. Academic qualifications include a Master's degree in Marketing from Oulu Business School and a Bachelor's degree in International Business from Rovaniemi School of Applied Sciences.