Alex Lu has extensive experience in various leadership roles across the pet and consumer goods industries. Beginning a career at Gillette China as a Trade Marketing Executive, Alex progressed to key positions at Mars, including International Customer Manager and multiple director roles such as VP of Sales and Marketing Director. Following a tenure as Ecommerce and Marketing Director at Royal Canin, Alex served as Head of Companion Animal at 勃林格殷格翰 from April 2020 to July 2023. Currently, Alex holds the position of General Manager - Asia at Open Farm Pet and has recently taken on the role of General Manager - Pet Business Group at FOSUN 复星.
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