Leah is the Director of Research and Strategy, and resident cultural anthropologist at Open Mind Strategy. As a “hybrid” qualitative and quantitative researcher, Leah’s analytical and humanistic approach to understanding consumers has helped uncover deep insights for clients across many categories. She has cultivated a particular expertise in media and youth, digging into their beliefs and behaviors on projects for clients including Food Network, iHeartMedia and MTV. As a moderator, Leah excels at creating a comfortable and open space for uncovering respondent truths. She is thrilled to have found way to use her anthropological background on a daily basis to identify and truly understand the cultural trends of those around her.
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