Edward Bambara

Marketing Analytics Manager at Open Road Integrated Media

Edward Bambara's work experience includes:

- Marketing Analytics Manager at Open Road Integrated Media Inc. starting in 2021 (current role).

- Consumer Insights Manager - Voice of the Customer at Canon USA from October 2012 to May 2020. In this role, they analyzed professional/consumer sentiment and marketing campaign effectiveness across various social media platforms and online sources. Edward also created custom data queries and investigated consumer purchasing patterns during the COVID-19 pandemic.

- Operations Specialist, Client Delivery Services - Major & Small Appliances at The NPD Group from February 2011 to April 2012. Edward managed data quality, authored executive summaries and sales data reports, and provided process improvement instruction.

- Operations Specialist, Client Delivery Services - Consumer Technology at The NPD Group from May 2006 to February 2011. Edward managed data inquiries, ensured POS data quality, and served as the primary contact for global multi-million dollar clients.

- Lead Specialist, NPD Techworld at The NPD Group from May 2002 to April 2006. Edward performed quality checks, assured data integrity, and acted as the primary contact for client representatives in Japan.

- Senior Project Director, NPD Intelect Market Tracking at The NPD Group from April 1998 to April 2002. Edward spearheaded the creation of new category databases, represented key clients, and participated in product development.

- Project Director, Intelect/ASW at The NPD Group from May 1997 to April 1998. Edward managed retailer universe database, approved monthly category reports, and led new category database projects.

- Assistant Project Director, Intelect at The NPD Group from April 1996 to April 1997. Edward quickly acquired knowledge in data production process, took over IT category management responsibilities, and researched product information.

Edward Bambara received a Bachelor of Science (BS) degree in Computer Engineering from New York University - Polytechnic School of Engineering, where they studied from 1991 to 1995. In addition to their formal education, Edward has obtained various certifications related to critical thinking, video interview tips, business analytics, project management, UX foundations, data analysis, business development, job searching, SQL, social media marketing, Tableau, data fluency, Excel statistics, data analytics, data visualization, Excel data analysis, Power BI, building business relationships, and business analysis. These certifications were obtained from LinkedIn between June 2020 and October 2020.

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Timeline

  • Marketing Analytics Manager

    September, 2021 - present