Yiying(Katherine) Zhang

Yiying (Katherine) Zhang's work experience includes various roles in marketing and data analysis. In 2019, they worked as a Market Research Analyst at Advernation LLC and later as a Digital Data Analyst at Aim Data, LLC, where they were responsible for analyzing and interpreting digital data. In 2021, they joined Hiossen as a Product Marketing Analyst, focusing on market research and product promotion. Currently, they work at Open Road Integrated Media Inc. as a Business and Growth Analyst, utilizing their analytical skills to drive business growth.

Yiying (Katherine) Zhang completed their Master's degree in Applied Analytics at Columbia University from 2020 to 2021. Prior to that, they earned a Bachelor's degree in Marketing from Arizona State University, which they pursued from 2016 to 2018.

In addition to their formal education, Yiying Zhang has obtained several certifications. Yiying(Katherine) completed the Python Bootcamp from Udemy in May 2020. In August 2019, they completed the Introduction to R course from DataCamp. Yiying(Katherine) also holds various certifications from Google, including Google Ads Shopping, Google Ads Display, Google Ads Fundamentals, Google Ads Mobile, Google Ads Search, and Google Ads Video certifications, all obtained in May 2019. Furthermore, they are a certified inbound marketer on the Hubspot site since January 2018. Additionally, they obtained the Hootsuite Platform Certification in 2018, although specific details regarding the institution and exact completion date are not provided.