Yun Shen

Business Analyst at Open Road Integrated Media

Yun Shen has work experience in various roles and companies. In 2019, they worked as an International Marketing Intern at Azuro Republic. In 2021, they joined Simon Vision Consulting as a Consultant, where they collaborated with cross-functional teams to develop go-to-market strategies for a gaming social platform startup. They conducted research and analysis to identify consumer characteristics and insights for target market understanding and segmentation. Currently, Yun Shen is employed at Open Road Integrated Media Inc. as a Marketing Analytics Intern and will assume the position of Business Analyst in January 2023.

Yun Shen completed a Master's degree in Marketing Analytics from the University of Rochester - Simon Business School from 2021 to 2022. Prior to that, from 2016 to 2021, Yun Shen obtained a Bachelor's degree in International Business from National Chengchi University. As part of their undergraduate studies, they also participated in an exchange program at WHU – Otto Beisheim School of Management in 2020, earning a Bachelor of Science (BS) in Business/Commerce, General. Additionally, Yun Shen obtained several certifications, including Pivot Tables in Spreadsheets, Data Manipulation with dplyr, Intermediate Python, Intermediate R, GMAT 700, TOEFL 102, Google Ads Measurement Certification, and Google Analytics Individual Qualification.

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Timeline

  • Business Analyst

    January, 2023 - present

  • Marketing Analytics Intern

    June, 2022