Shweta Gupta

Lead Specialist- Digital Marketing at Open Weaver

Shweta Gupta has extensive work experience in digital marketing and social media marketing. Shweta is currently employed as a Lead Specialist in Digital Marketing at Open Weaver, a position they have held since May 2023. Prior to this, they worked as a Digital Marketing Manager at TheSocialStoryy from April 2023 to May 2023.

From September 2022 to April 2023, Shweta worked as a Social Media Marketing Manager at Infinity, a Stamford Technology Company. In this role, they successfully managed a team of three marketing specialists and provided guidance on marketing campaigns, branding, and advertising strategies. Shweta also developed and implemented social media strategies that resulted in a significant increase in followers on platforms like LinkedIn and achieved brand recognition and consistency.

Before joining Infinity, Shweta worked at Buzzon Media. From May 2021 to August 2022, they held the position of Social Media Marketing Manager, and from November 2019 to April 2021, they served as a Social Media Marketing Associate.

Shweta also gained experience as a Digital Marketing Associate at Globepanda.com from January 2018 to October 2019, where they were responsible for creating and executing social media marketing plans across various platforms.

Shweta's career in social media marketing began as a Social Media Marketing Associate at icanstay.com from October 2015 to December 2017. Shweta further enhanced their skills as a Social Media Marketing Intern at Discovery India (P) Ltd. from April 2015 to September 2015.

Before entering the field of marketing, Shweta worked as an English Teacher at New National Public School from April 2014 to March 2015.

Overall, Shweta Gupta's diverse work experience reflects their expertise in digital marketing and social media management, including team coordination, campaign development, and platform optimization.

Shweta Gupta earned a Master of Business Administration (MBA) degree in Marketing from Jagan Institute of Management Studies (JIMS) between the years 2019 and 2021. Before that, they completed a Bachelor of Education (BEd) degree in Education from Pacific University Udaipur from 2013 to 2014. Shweta's undergraduate education includes a Bachelor of Arts (BA) degree in Graduation from Delhi University, which they obtained from 2009 to 2012.

In addition to their formal education, Shweta has also pursued various certifications to enhance their skills. In 2017, they obtained a Diploma in Creative Writing in English from Indira Gandhi National Open University. Shweta also holds certifications in Fundamentals of Digital Marketing from Google, obtained in August 2019, and Inbound Social Media Strategy from HubSpot Academy, obtained in February 2019. Recently, they earned certifications in Fundamentals of Social Media Advertising from Meta in January 2023 and Google Ads Search Certification from Google in April 2023.

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Timeline

  • Lead Specialist- Digital Marketing

    May, 2023 - present