OpenEconomics
Martina Casani is a seasoned marketing professional with extensive experience in product marketing, brand strategy, and communications. Currently serving as Product Marketing Lead at OpenEconomics and as a Climatebase Fellow, Martina is actively involved in climate tech initiatives. Previous roles include Head of Marketing at U-earth biotechnologies, Chief Marketing Officer at Trueverit S.r.L., and Marketing Director positions at various technology companies, including Solair and Entando Inc. Martina has successfully led marketing strategies that resulted in significant business impacts, including the acquisition of Solair by Microsoft. Educational qualifications include an MBA from Imperial College London and advanced studies in digital marketing and growth strategies.
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OpenEconomics
Climate change related issues and growing complexity and uncertainties in the global market require now, more than ever, a rigorous assessment of externalities, opportunities and risks related to investments. In-depth analysis of policy framework, economic structures and business environment become crucial to drive timely decisions on projects' viability for all stakeholders to pursue financial, social and environmental sustainability. OpenEconomics responds to this growing need, in a framework of independence, transparency and objectivity, developing and applying advanced methodologies to evaluate projects' impacts in terms of non-financial indicators and contributing to build effective financing solutions.