Openfield Marketing
Alroy Oliphant is an accomplished professional with extensive experience in the sports and sponsorship industry. Currently serving as a Senior Consultant for espAfrika since June 2017, Alroy specializes in sponsorship procurement, strategy, and marketing. As Managing Director at Calzar Pty Ltd since April 2017, Alroy aims to utilize over 20 years of industry knowledge to build the business and make a positive societal impact. Additionally, Alroy has been a Business Unit Director and Business Director at Openfield Marketing since October 2015, collaborating with leading agencies in the field. Prior experience includes a role as Senior Business Director at Octagon Marketing from January 1999 to February 2014. Alroy holds a Certificate in Accounting and Science, having completed studies at Spes Bona Secondary between 1977 and 1981.
This person is not in any teams
Openfield Marketing
WHO WE ARE: We are a group of passionate marketers, specialising in sponsorship, brand experiences and corporate social investment. Collectively we have more than 100 years of experience. We total 50 in number and are one of the most awarded agencies in our field. We are a majority black owned, Level 1 BBBEE certified entity, which is focused on meeting client objectives in the most efficient way. WHAT WE DO: At Openfield, we create and amplify emotional experiences to achieve brand objectives. We do this using sponsorship, brand experiences and CSI. WHY WE DO IT: We know that emotional bonds govern the behaviour of people towards brands and consumers respond more positively to brands who know how to connect with them in ways that matter via something they’re passionate about. At Openfield we make that happen in a way that’s personally relevant and memorable to the consumer and that achieves the brand’s objectives. WHERE WE DO IT: In South Africa, we have offices in Johannesburg and Cape Town and an affiliate in Durban. Further afield we can operate in 15 African countries, plus we also have access to three sponsorship, experiential and event networks worldwide.