Aïcha Ly

Head Of Consumer Insights at Opensignal

Aïcha Ly, MBA has a diverse work experience spanning various industries and roles. Aïcha is currently the Head of Consumer Insights at Opensignal, where they lead the development of the Consumer Insights function as part of the Market Insights team. Prior to this, they founded and worked as a Communication Consultant at SITB, helping professionals and entrepreneurs improve their communication skills.

Aïcha also has experience in strategic insights and marketing analytics. Aïcha served as the Director of Strategic Insights at Comcast Business and led a team of research professionals, managing a large budget and numerous research initiatives. Aïcha successfully launched a research portal and an internal knowledge management platform to enhance collaboration within the organization.

Before joining Comcast Business, Aïcha held several positions at Comcast, including Senior Manager roles in Marketing Analytics & Planning and Marketing Strategy & Planning. In these roles, they provided analytics-driven insights and developed customer profiles to drive decision-making. Aïcha also consulted on marketing strategies and led intelligence strategy execution.

Earlier in their career, Aïcha worked as a Senior Market Research Analyst at Independence Blue Cross, providing thought leadership and actionable recommendations on strategy improvement. Aïcha also served as a Market Strategist at URBN, delivering market insights and intelligence for business expansion.

Aïcha has a strong background in sales and marketing as well. Aïcha worked as a Sales Marketing Manager at The Children's Place, where they managed a team, implemented marketing strategies, and achieved sales targets.

Overall, Aïcha's work experience showcases their expertise in consumer insights, strategic planning, market research, and marketing analytics in various industries.

Aïcha Ly pursued their education at Rhode Island College from 2006 to 2010, where they earned a Bachelor of Arts (BA) degree. Aïcha'sfield of study was Political Science and Public Administration. Following this, they attended Drexel University's LeBow College of Business from 2013 to 2014, obtaining a Master of Business Administration (MBA) degree. Aïcha'sspecialized focus during their MBA was in Marketing and Business Analytics.

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Timeline

  • Head Of Consumer Insights

    August, 2022 - present

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