Marketing Automation Manager

🎯 What We Do:

One of the most inspiring things about the internet is how easy it is for ANYONE to start a business – especially in e-commerce. Unfortunately, when these founders realize it’s time to move on (maybe it’s a new idea or career, or time to start a family…) their only option is to wind it down with nothing to show for it. OpenStore promises these small business owners that we’ll (1) automatically give them an objective, data-driven valuation and (2) buy their business for that price and finalize the sale within 2 weeks. That’s not only the freedom to pursue what’s next — with six to seven figures in their hands — but also the ability to see their baby blossom into a household name under OpenStore’s stewardship. We’re a series B startup with $105m in funding from top VC firms like General Catalyst, Khosla Ventures, and Founders Fund. We’re actually founded by Founders Fund’s General Partner – Keith Rabois – who was also the COO at LinkedIn / exec at Square. Our whole team is only 40 people, but super impressive across the board with the subject matter expertise to succeed.

💼 Job Description:

We are seeking a Marketing Automation Manager to be responsible for developing and executing email, SMS, chatbot, content syndication campaigns throughout the seller lifecycle.

As a part of the Sourcing team, you’ll get to showcase your expertise in developing strategies and executing tactics that deliver the right message at the right time while continuously improving OpenStore’s marketing capabilities. We will invest in your development and do everything we can to make sure this is one of your best professional experiences.

🤝 Reports To:

Emily Highstreet, Acquisitions Marketing

💥 What We Need Your Help With:

You’ll build email campaigns. You’ll work cross-functionally to develop an integrated email strategy specifically designed to target new customers, current customers, and re-engage past customers

You’ll manage email campaigns. You’ll monitor email campaign performance and identify opportunities to make campaigns more effective. This includes designing regular A/B tests that drive impactful learnings.

You understand the customer lifecycle. You understand email marketing concepts and metrics pertaining to customer segments, customer engagement, and the customer journey

You’ll stay up to date. You’ll continuously research, identify, and examine digital trends and come up up with recommendations for greater and better engagements and new opportunities for the organization

You’ll grow and improve. You’ll be working with top-notch people who love to teach and learn. You’ll find yourself both teaching and learning, giving feedback and leading. Challenge your team as they challenge you. We all improve ourselves on a daily basis. You’ll be an owner. You’ll work together with smart and team-first people with the responsibility and freedom to execute. We’ll give you the space to execute and support to excel.

🔍 What We Look For:

• Degree in marketing management, advertising, communications, or similar.
• Proven experience creating high-impact, unique marketing campaigns.
• Extensive experience in A/B testing email
• A data-centric approach to evaluating campaign performance
• Prior database management experience, preferably in a similar role.
• Excellent project management skills specific to marketing.
• 2-5 years experience working directly with Hubspot/Marketo/Pardot/Elequa

Bonus

• Experience with Google Tag Manager
• Experience with Lemlist
• HTML proficient
• B2B Email Marketing Experience within the ecommerce industry
• SQL experience

🦄 Some Perks and Benefits We Offer:

OpenStore is a proud Equal Opportunity Employer where we welcome and celebrate differences. We are committed to providing a workspace that is safe and inclusive, where everyone feels supported, connected, and inspired to do their best work. Employment is conditioned upon proof of full vaccination from the COVID-19 virus, including submission of documented proof thereof, as of the start date. OpenStore will comply with the applicable law regarding the reasonable accommodation of individuals who are not vaccinated because of disability and/or sincerely held religious beliefs.