Rebecca Traverzo

Rebecca Traverzo currently serves as the Head of Marketing at OpenStore, focusing on the future of e-commerce through technology and team building. Previously, Traverzo held key leadership roles, including Vice President of Media & Activation at Casper, where responsibilities encompassed media strategy, brand engagement, and analytics. As EVP of Global Marketing at PLBY Group, Inc., oversight included marketing and PR for multiple consumer brands. Other notable positions include Chief Marketing Officer at Michael Todd Beauty and VP of Marketing at ThirdLove, where significant sales growth was achieved during challenging market conditions. Traverzo's extensive career includes various roles at Calvin Klein, Carat USA, Universal McCann, and Zenith Media, cultivating a robust expertise in brand strategy, media planning, and integrated marketing communications. Traverzo holds a BA in Advertising and Marketing Communications from the Fashion Institute of Technology.