Maxwell Wise Rivers

Exchange Optimization, Lead Analyst

Maxwell Wise Rivers is an accomplished professional with a robust background in programmatic media and financial analysis. Currently serving as the Lead Analyst for Exchange Optimization at OpenX, Maxwell previously held key roles including Supervisor of Programmatic at Publicis Health Media, where collaboration with strategy teams and client representatives facilitated the activation of significant media spend. Experience as Team Lead in Programmatic Ad Ops at Sojern involved managing a variety of campaigns in the travel sector, utilizing advanced tools and analytics. Earlier positions at Wells Fargo and various internships provided a solid foundation in financial analysis, accounting, and data management. Maxwell holds a Master of Science in Economics with a focus on Econometrics and Data Science from the University of Nebraska at Omaha, and a Bachelor of Science in Business Administration from Creighton University.

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