Tobias Smith

Tobias Smith is a seasoned marketing professional with a robust background in digital marketing and communications. Currently serving as Chief Marketing Officer at Operation HOPE since October 2024, Tobias previously held the position of Senior Vice President of Digital Marketing at Truist from September 2016 to April 2025, where significant restructuring of digital teams and management of a $10 million budget took place to enhance data-driven performance marketing. Earlier experience includes directing the interactive marketing strategy at Acuity Brands and leading digital communications at CARE, where efforts focused on enhancing brand image and expanding donor bases. Tobias also contributed to digital strategy as a Senior Digital Consultant at Accenture. Educational credentials include a Master’s degree in Internet Studies from Georgetown University and a Bachelor's degree from James Madison University.