With $8.5B in digital ad revenue and $40B in global TV ad revenue flowing through the systems, Operative plays a crucial role in helping the world’s top media companies and publishers manage and advance their advertising businesses and increase revenue by helping them transition from ratings-based to outcome-based selling with modern order management system. The platforms are built on modern cloud native SaaS based technologies for Convergence. The multiple channel advertisement requirements are managed from a single place.

Software

Operative

Operative's headquarters in New York, NY, United States

Seth Metsch

Michael Pollard

Guy Jarden

Christian Young

Shana Preiser

Camelia Stefan

Bryan Scivolette

Ben Tatta

Sam Aberman

Mike Napodano

Hanan Aharoni

Narenderan Rajappa

Paul Clarke

Timothy Fong

Catherine Page

Karthik M.

Vasu P.

Liron Shitrit Tam

Madhavi G

Alyssa Greenspan

Chanan Taragin

Ryan Levine

Umesh Kumar

Arun Prasad

Nagendra B.R

Simon Morning

Omer Philip

Amir Scharf

Preethi Ramanathan

Ben Bryant

Edward Lee

Ilanit Dror Cohen

Renana Rodriguez

Yaara Brum

Shyam Hareendranath

Mihai Oprea

Thomas Wenskus

Sonam Singh

Cristian Pineda

Austin Nash

Scarlett Zeng

Lan Zhang

Sathesh Raghunathan

David Azoulay

Suraj Vijayakumar

Joe Crutcher

Neil Laswell

Beau Morris

Delia Sfetcu

Liam Quinn

Larry Fonseca

Tarandeep Atwal

Zach Boyers

Chris Dale

Agostino Pecorario

The Software Engineering Team at Operative is responsible for designing, developing, and maintaining the robust cloud-native platforms that empower top media companies to manage their advertising businesses effectively. This team collaborates to create innovative software solutions that facilitate the transition from traditional ratings-based selling to outcome-based models, ensuring seamless integration of multiple advertising channels from a centralized system. By leveraging modern technologies, the team drives the advancement of the company's order management systems, ultimately enhancing revenue generation for clients.

Software Engineering Team

This department focuses on ensuring the quality and reliability of products through testing and validation processes.

Quality Assurance

This department provides assistance and solutions to customer inquiries and issues regarding products and services.

Customer Support

This department oversees the development, strategy, and lifecycle of products, ensuring they meet market needs and drive organizational goals.

Product Management

This department focuses on creating and delivering tailored solutions to meet client needs and enhance product offerings.

Solutions Development

This department manages and optimizes the execution of advertising campaigns to ensure effective delivery and performance.

Ad Operations

Operative

Org chart

Teams

Software Engineering Team

Quality Assurance

Customer Support

Product Management

Solutions Development

Ad Operations

Offices

Operative

Org chart

Teams

Software Engineering Team

Quality Assurance

Customer Support

Product Management

Solutions Development

Ad Operations

Offices

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