Operative
Ben Tatta is an accomplished executive with extensive experience in sales, marketing, and business development within the media technology sector. Currently serving as Chief Commercial Officer at Operative since June 2022, Tatta spearheaded the global launch of an advanced ad management system. Previously, as President of Standard Media Index from December 2019 to June 2022, Tatta drove significant growth, leading to a successful exit for shareholders. Co-founding 605, Tatta helped establish partnerships with major companies in media measurement and analytics. Tatta's tenure at Cablevision included roles such as President of Cablevision Media, where innovative advertising solutions were developed. Early career experiences encompass leadership positions at eBay Enterprise Marketing Solutions, Lagardere, and USA Networks Interactive. Tatta holds a B.A. in Economics from Villanova University.
Operative
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With $8.5B in digital ad revenue and $40B in global TV ad revenue flowing through the systems, Operative plays a crucial role in helping the world’s top media companies and publishers manage and advance their advertising businesses and increase revenue by helping them transition from ratings-based to outcome-based selling with modern order management system. The platforms are built on modern cloud native SaaS based technologies for Convergence. The multiple channel advertisement requirements are managed from a single place.