Ben Tatta

Chief Commercial Officer at Operative

Ben Tatta is an accomplished executive with extensive experience in sales, marketing, and business development within the media technology sector. Currently serving as Chief Commercial Officer at Operative since June 2022, Tatta spearheaded the global launch of an advanced ad management system. Previously, as President of Standard Media Index from December 2019 to June 2022, Tatta drove significant growth, leading to a successful exit for shareholders. Co-founding 605, Tatta helped establish partnerships with major companies in media measurement and analytics. Tatta's tenure at Cablevision included roles such as President of Cablevision Media, where innovative advertising solutions were developed. Early career experiences encompass leadership positions at eBay Enterprise Marketing Solutions, Lagardere, and USA Networks Interactive. Tatta holds a B.A. in Economics from Villanova University.

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