With $8.5B in digital ad revenue and $40B in global TV ad revenue flowing through the systems, Operative plays a crucial role in helping the world’s top media companies and publishers manage and advance their advertising businesses and increase revenue by helping them transition from ratings-based to outcome-based selling with modern order management system. The platforms are built on modern cloud native SaaS based technologies for Convergence. The multiple channel advertisement requirements are managed from a single place.

Software

Operative

Operative's headquarters in New York, NY, United States

This department focuses on designing, developing, and maintaining software applications and systems to meet business needs.

Software Development

The Software Engineering Team at Operative is responsible for designing, developing, and maintaining the robust cloud-native platforms that empower top media companies to manage their advertising businesses effectively. This team collaborates to create innovative software solutions that facilitate the transition from traditional ratings-based selling to outcome-based models, ensuring seamless integration of multiple advertising channels from a centralized system. By leveraging modern technologies, the team drives the advancement of the company's order management systems, ultimately enhancing revenue generation for clients.

Software Engineering Team

This department focuses on ensuring the quality and reliability of products through testing and validation processes.

Quality Assurance

This department provides assistance and solutions to customer inquiries and issues regarding products and services.

Customer Support

This department oversees the development, strategy, and lifecycle of products, ensuring they meet market needs and drive organizational goals.

Product Management

This department focuses on creating and delivering tailored solutions to meet client needs and enhance product offerings.

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Other teams

Software Engineering Team

Quality Assurance

Customer Support

Product Management

Solutions Development