Carlos Solana

Carlos Solana serves as the Digital Business & Innovation Lead at Grupo Mediapro since April 2018, focusing on developing new digital businesses utilizing advanced technologies alongside exploring Open Innovation strategies. Additionally, Solana holds the role of Web3, Virtual Economy & Metaverse Director, driving the integration of these elements within the Media & Entertainment sectors. Active in mentorship and investment, Solana supports early-stage startups and is involved with several projects, including involvement with The Ape Society and ĀticcoLab. In academia, Solana contributes as a Co-Professor at La Salle BCN, teaching innovation and entrepreneurship. Educational qualifications include an Executive MBA from IESE Business School and degrees in Economics, Business, and Law from Universidad Pontificia Comillas.