OPI
Bryanna Hawes is a seasoned expert in social media and digital marketing, currently serving as the Senior Manager of Global Digital Content & Social Media at OPI since October 2022. Prior experience includes founding Bryanna Hawes, LLC in April 2016, where strategic public relations and digital marketing plans are developed for clients in the hair, beauty, and e-commerce sectors. Bryanna has held significant roles at companies such as The Social Fleur, Memebox Corporation, and Anastasia Beverly Hills, managing social media strategies and content for several beauty brands. With a Bachelor's Degree in Communication from Arizona State University and a certificate in Fashion Industry Essentials from Parsons School of Design, Bryanna combines creativity with analytical skills, overseeing marketing initiatives, content creation, and influencer collaborations across various platforms.
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OPI
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As the world leader in the professional nail care industry, OPI, a division of Wella Operations US LLC, is committed to providing high-quality products and services with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting, and chip-resistant – offering an affordable luxury to consumers. Currently, OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and acrylics. OPI places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives.