OPI
Ira Andrea is an experienced professional with a strong background in sales and commercial management, currently serving as Area General Manager at Dermatrophine and concurrently functioning as a commercial agent for PAYOT and OPI Products, Inc. since January 2016. Previously, Ira held the role of commercial agent at MAKE UP FOR EVER and Qetre srl, focusing on the Bergamo and Brescia regions, and was responsible for various functions including credit recovery and logistics as the head of the commercial office at Az. Agr. Castello delle regine S.p.A. Educational background includes studies at the Istituto tecnico Agrario Bergamo.
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OPI
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As the world leader in the professional nail care industry, OPI, a division of Wella Operations US LLC, is committed to providing high-quality products and services with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting, and chip-resistant – offering an affordable luxury to consumers. Currently, OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and acrylics. OPI places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives.