OPI
Lineth Lopez is a seasoned marketing professional with extensive experience in trade marketing and commercial strategy development. Currently serving as a Senior Global Trade Marketing Manager at OPI since July 2022, Lineth has been responsible for creating successful Go-To-Market strategies and identifying retail success models. Prior to OPI, Lineth held the position of Senior Trade Marketing Manager at Henkel, focusing on promotional material development for Sexyhair Concepts, Inc. Lineth's marketing expertise was further honed at Munchkin, where duties included coordinating marketing activities, and earlier roles included project coordination for an online marketing team and administrative support in educational settings. Lineth holds a B.A. in Liberal Arts from California State University, Northridge, and an A.A. in Transfer Studies from College of the Canyons.
OPI
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As the world leader in the professional nail care industry, OPI, a division of Wella Operations US LLC, is committed to providing high-quality products and services with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting, and chip-resistant – offering an affordable luxury to consumers. Currently, OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and acrylics. OPI places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives.