OPI
Siavash Demehri is a seasoned design professional with extensive experience in digital and visual communication. Currently serving as the Global Digital Design Director at OPI since February 2024, Siavash has held prominent roles including Senior Art Director at Lime Crime and Social Art Director at Beautycounter. Previous positions include Senior Art Director at Select World, Senior Designer at Simply Green Solutions, Graphic Designer at WIGSCO LLC, and Art Director at Kanoon Iran Novin. Siavash began a career in design with a foundation as a Designer at ACG | Aftabnet Communication Group. Academic qualifications include a Master of Fine Arts in Fine Art, Visual Communication from Iran's University of Art, as well as a Bachelor of Arts in Graphic Design from the University of Art and Culture, Yazd, and an Associate of Arts in Graphic Design from Yazd Art and Technical Center.
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OPI
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As the world leader in the professional nail care industry, OPI, a division of Wella Operations US LLC, is committed to providing high-quality products and services with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting, and chip-resistant – offering an affordable luxury to consumers. Currently, OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and acrylics. OPI places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives.