Arturo Mendoza Blanco

Arturo Mendoza Blanco currently serves as the Business Development Manager for España at Massimo Zanetti Beverage Iberia since January 2022, focusing on commercial policy, market analysis, and brand management. Arturo is also a partner at Mad Conecta, connecting the food and beverage sectors between Spain and the Nordic countries since March 2021. Additionally, Arturo has been an advisor on the Opinno Expert Council since July 2020, leveraging agile methodologies to support innovation in large organizations. Previous experience includes over two decades at DIA ESPAÑA SUPERMERCADOS in various high-level positions, including Director of Marketing and Director of Beverages, overseeing significant sales figures and marketing strategies. Early career roles involved sales planning and marketing support at Grupo Alimentos Naturales and Envasadora Agrícola Leonesa. Arturo holds an International Executive Development Program certificate from San Telmo Business School, a Master’s in Commercial Management and Marketing from IE Business School, and a degree in Economics and Business from Universidad de León.