Joelle Ayala

Joelle Ayala is currently the Head of Marketing at Minting House, where they have led marketing strategy and implementation for B2B SaaS companies and clients such as CVS Health, Dropbox, and Zillow. Joelle has increased pipeline and overall revenue by 65% for Legal FinTech SaaS through content marketing and PPC advertising on various platforms. In addition, they have served as a Marketing Consultant for various companies, including Quantum Temple, Opolis, T3 Live, My Divorce Solution, Education Modified, CVS Health, Mudrex, Koii.network, and Virtusan. Joelle'sroles as a Marketing Consultant have mostly been short term, ranging from 3 to 12 months.

Joelle Ayala received their Bachelor of Arts degree in Communication and Media Studies from Loyola Marymount University between 2004 and 2008. In 2010 to 2011, they earned another Bachelor of Arts degree in Marketing from Florida International University. Additionally, they obtained several certifications, including Pardot Specialist from Pardot in 2019. Joelle has also received certifications from Google and HubSpot, including Google Analytics, HubSpot Certified, and Inbound Certified.