James Yan is an experienced professional in corporate strategy and market research, currently serving as the Director of Corporate Strategy Planning and Cooperation at OPPO since January 2020. With a strong background in strategic business planning for the mobile industry, James has expertise in market research, innovation trends, and customer insights. Prior to OPPO, James held positions as Research Director at Counterpoint Technology Market Research and Senior Market Analyst at IDC, focusing on mobile markets in China. Earlier career roles include Product Analyst and Strategic Planning Manager at Telling Telecommunication Holding Co., Ltd., and Senior Researcher at CTR Market Research. James holds an MBA in Marketing Strategy and Brand Strategy from the University of Paris I: Panthéon-Sorbonne and a BBA in Economics, Finance, and Marketing from Beijing University of Chemical Technology.
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