Umar Ameen is an accomplished professional with extensive experience in e-commerce and retail management. Currently serving as the Category Lead for Consumer Electronics at Opptra since April 2025, Umar has previously co-founded and managed Broadwing Labs, providing e-commerce consulting and marketing services to brands across Europe, the US, GCC, and India from January 2024 to April 2025. As Managing Partner at Dom Ventas from February 2023 to April 2025, Umar led the global retail business for over 50 brands in more than 15 countries. Earlier roles include Senior Category Manager at Amazon, focusing on retail sales and forecasting, and Senior Vendor Manager at Cloudtail India Private Limited. Umar holds a PGDM in Marketing from SPJIMR and a Bachelor of Engineering in Information Science from Visvesvaraya Technological University.
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