Optasia
Marina Makary is an accomplished HR professional with extensive experience in recruitment and people operations. Currently serving at Optasia since June 2023, Marina previously held the role of Human Resources Specialist at Atlasco Egypt from April 2021 to June 2023, and worked as a Human Resources Generalist at GREAT CASTLE PROPERTIES LTD and International Duty Free Trading & Agencies in 2020 and late 2018 respectively. Marina's career also includes HR and administrative roles at Shahid Law Firm and an advisory position at Egyptian Chinese University. Academic credentials include a Postgraduate Diploma in Human Resources Management from The American University in Cairo and a Certificate in Strategic Management from the same institution, along with a degree in English Language and Literature from Ain Shams University.
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Optasia
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We deliver Optasia, the AI Platform enabling financial access for the next billion customers. Α versatile, data-driven B2B2X (business-to-business-to-customers and SMEs) financial technology platform for MNOs, mobile wallet operators and financial institutions, which provides them with accurate credit scoring for responsible financing decision-making. We support intelligent credit decisions, enable a broad range of financial services development and drive successful business models. All with ease, through our AI-led fully-automated decisioning algorithm, which allows us to efficiently make millions of decisions on financing, based on sophisticated data analysis. Thanks to our technology and network we provide powerful flywheel effects with repeatable and scalable growth levers, to help our partners grow and enable financial access to retail & SME customers across numerous markets. Operating since 2012 as Channel VAS and expanded in more than 30 countries in Africa, Middle East, Asia and LATAM with focus in emerging markets, Optasia Enabling credit decisions for an average of 88 million customers a month and had more than 560 million addressible subscribers in 2021, continuing to expand to new markets globally. Optasia has been chosen as an investment opportunity by top firms such as Abu Dhabi's Waha Capital in 2017, and Ethos, a leading South African investment company in late 2018. The company also obtained ISO 27001 Certification in late 2021. Founded as Channel VAS in 2012, we became Optasia in 2022, incorporating a brand identity that more broadly reflects our capabilities.