Optasia
Salim Madati is a seasoned professional with extensive experience in key account management, business development, and marketing across various sectors, particularly in telecommunications and technology. Currently serving as a Key Account Manager at Optasia since December 2021, Salim is responsible for coordinating personnel, developing client relationships, and identifying business opportunities. Previous roles include Chief Marketing Officer for Africa at Equiti Group, Business Development Manager at Mobile-Technologies, and Operations Manager at Jackson Group, among others. Salim has a solid academic background with a Master's degree in Business and Management from the University of Bedfordshire and an International Advanced Diploma in Computer Studies from LearnIT. Salim's career is marked by a consistent focus on driving product revenue, managing projects, and enhancing brand awareness in competitive markets.
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Optasia
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We deliver Optasia, the AI Platform enabling financial access for the next billion customers. Α versatile, data-driven B2B2X (business-to-business-to-customers and SMEs) financial technology platform for MNOs, mobile wallet operators and financial institutions, which provides them with accurate credit scoring for responsible financing decision-making. We support intelligent credit decisions, enable a broad range of financial services development and drive successful business models. All with ease, through our AI-led fully-automated decisioning algorithm, which allows us to efficiently make millions of decisions on financing, based on sophisticated data analysis. Thanks to our technology and network we provide powerful flywheel effects with repeatable and scalable growth levers, to help our partners grow and enable financial access to retail & SME customers across numerous markets. Operating since 2012 as Channel VAS and expanded in more than 30 countries in Africa, Middle East, Asia and LATAM with focus in emerging markets, Optasia Enabling credit decisions for an average of 88 million customers a month and had more than 560 million addressible subscribers in 2021, continuing to expand to new markets globally. Optasia has been chosen as an investment opportunity by top firms such as Abu Dhabi's Waha Capital in 2017, and Ethos, a leading South African investment company in late 2018. The company also obtained ISO 27001 Certification in late 2021. Founded as Channel VAS in 2012, we became Optasia in 2022, incorporating a brand identity that more broadly reflects our capabilities.