Katie Oakes

Katie Oakes is a seasoned marketing professional with extensive experience in building and executing innovative marketing strategies. Currently serving as Vice President of Marketing at Optera since May 2022, Katie was the first marketing hire and has established key functions such as positioning, pricing, messaging, PR, market research, and lead generation. Prior to this role, Katie held leadership positions at Spotify, NinthDecimal, and Experian Marketing Services, where responsibilities included product marketing management, content strategy development, and driving brand engagement. Katie is also a member of The GTM Circle, an exclusive network for top B2B go-to-market leaders. Katie holds a Bachelor’s Degree in Business Administration with a focus on Marketing and Psychology from Washington University in St. Louis.