OptiBrand Rx
Jessie Kennedy is an accomplished professional with extensive experience in brand engagement and event planning. Currently serving as Vice President of Brand Engagement at OptiBrand Rx since August 2020, Jessie has progressed through various roles within the company, including Director of Brand Engagement and Project Manager. Prior experience includes a tenure as a Wedding Event Planner at VOLOEvents from September 2018 to August 2023, as well as positions in social media coordination and administrative support at Resilience Montreal and Nazareth Community Montreal, respectively. Jessie holds a Bachelor of Arts in Psychology from Concordia University, completed in 2018.
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OptiBrand Rx
Overview: OptiBrand Rx is a full-service, global, strategic market research company that specializes in the healthcare industry and offers both qualitative and quantitative research capabilities - all done in house. Our methodology is customizable, boutique, and never a one size fits all approach. We provide personalized solutions to help healthcare marketers make better-informed, data-driven, strategic decisions. Our mission is to be your trusted partner in the healthcare industry, providing you with the insightful data you need to differentiate, and give you a reason to Love Your Brand™. At OptiBrand Rx, we believe in helping you stand out in a competitive market by developing innovative strategies through cutting-edge research. With OptiBrand Rx as your supporter, you can be confident in our ability to deliver valuable insights and recommendations that drive your brand's success. Let us help you achieve your full potential and fuel the performance of your brand. Specialties: At OptiBrand Rx, we specialize in providing customizable research solutions to help healthcare marketers make informed decisions. Our services include: • Brand Positioning Development, Brand Positioning Validation and Optimization Research, and Brand Repositioning • Brand Strategy, Strategic Market Research, Insight Mining and Mapping, Insight Development, Lifecycle Management Optimization, and Prioritization Research • Quantitative Research, Demand Study, Tracking Study ATU, and Segmentation • Forecasting, TPP Research, Attribute Laddering Research, Market Mapping, and CVA/ Detail Aid Research • Message and Concept Testing • Qualitative Research, and Transactional and Emotive Journeys • Eye-Tracking