Dani Goldfarb

VP Trade And Quality, CIO at Opticana

Dani Goldfarb has a comprehensive work experience in various roles within the retail and supply chain industry. Starting in 2000 as the Computers Department Sales Manager at Office Depot, they excelled in sales promotion and customer service. Dani then moved on to Delta Galil Industries in 2004 and held two positions, first as the Operations & IT Manager where they optimized work processes and managed the distribution network and supply chain. Later, they became the Planning & Control Manager, responsible for inventory planning and implementing analytical measures for each SKU. In 2013, Dani joined Opticana as the VP Trade and Quality and CIO, where they managed the trade department, controlled the purchase budget, and developed monitoring processes for product sales. Throughout their career, Dani demonstrated strong leadership skills and a strategic approach to improving business operations.

Dani Goldfarb has a Master of Business Administration (MBA) in Organizational Development & International Marketing from Ruppin Academic Center, which was earned from 2011 to 2012. Prior to that, Dani completed a Bachelor of Industrial Engineering and Management, specializing in Information systems, from Ariel University Center of Samaria from 2000 to 2004.

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