Yaron Amir

Yaron Amir is an accomplished marketing professional with extensive experience in leading marketing strategies across various reputable companies. Currently serving as VP Marketing at Opticana since February 2018, Yaron previously held the position of Head of Marketing at iDigital - iConGroup, where responsibility included overseeing Apple's marketing activities and strategy in Israel, particularly for product launches. Earlier positions include Marketing Manager at Dr. Fischer, where Yaron managed personal care and baby care products, and P. Leader for TV/AV at Samsung Electronics, overseeing a significant annual turnover. Other notable roles include Category Manager at Unilever, Copywriter at Reuveni Pridan IPG, and Senior Account Manager at Drori Shlomi BBDO. Yaron holds an Honors MBA from Ben-Gurion University of the Negev and a BA in Communication and Political Science from The Hebrew University of Jerusalem.