Optima Health
Ken York has over 30 years of experience in business analysis and marketing, currently serving as a Senior Business Analyst at Sentara Health Plans, Inc. since November 1993, where responsibilities include GIS system development. Prior to this role, Ken worked as a Marketing Analyst at Office Warehouse from February 1988 to August 1992, focusing on new store research, managing store openings, and handling mailing lists and catalog orders. Ken York holds a Bachelor of Science degree in Marketing from Strome College of Business, earned between 1981 and 1986.
Optima Health
At Optima Health, our goal is to improve health every day, by providing our members with the services, tools, and information to make better choices about their healthcare. We offer innovative programs for members with chronic illnesses, customized wellness programs, integrated clinical and behavioral health services, and pharmacy management—as well as comprehensive health insurance plans. With more than 35 years of experience in the health insurance arena, Optima Health offers a suite of commercial products including consumer-directed, employer-owned and employer-sponsored plans, individual health plans, employee assistance programs, and plans serving Medicare and Medicaid enrollees. We provide health insurance coverage to over 590,000 members. Our provider network features 35,000 providers including specialists, primary care physicians, and hospitals across Virginia. To learn more about Optima Health, visit optimahealth.com.