Optima Living
Natalie Ku serves as the Chief Financial Officer at Optima Living since February 2023, bringing extensive experience from BuildDirect Technologies, where from October 2003 to February 2023, significant roles included Chief Operations Officer, Chief Financial Officer, VP Finance, Controller, and Senior Accountant. Key achievements at BuildDirect involved leading preparations for a public offering, securing financing for growth, overseeing corporate development, and managing financial planning and analysis functions. Early career experience includes a Junior Accountant position at Regency Airline/North Vancouver Air and a Teaching Assistant role at Douglas College. Natalie holds a CPA, CMA designation from Chartered Professional Accountants of Canada and a Bachelor of Business Administration in Accounting from Simon Fraser University.
Optima Living
Optima Living—founded in 2007—owns and operates innovative seniors’ living communities throughout Alberta and BC, taking an unprecedented approach to senior life. Their unique company culture is one where both residents and team members are family. Optima Living’s North Star, Let us welcome you home, speaks to their underlying principles and the experience seniors discover in their communities. When residents are home, they feel safe, respected, and welcome. Home is where one’s voice is heard, their views matter, and they have freedom of choice. Optima Living’s mission, vision, and values—respect, dignity, teamwork, and doing the right thing—support and build upon their North Star. Optima Living operates over 2,200 beds providing congregate living options for seniors. These options range from subsidized to luxury, Independent to Assisted Living, Long-term Care to Memory Care, and Residential Mental Health. For more information, visit optimaliving.ca. Optima Living is also an approved service provider with both the interior Health Authority (IHA) and the Fraser Health Authority (FHA), is a licensed care provider under the BC Community Care and Assisted Living Act, and is registered as an approved Assisted Living (AL) Operator with the AL Registrar of BC.