Amelia (Milly) Darby

Demand Generation Manager at Optimal Workshop

Amelia (Milly) Darby has a diverse work experience history. Amelia (Milly) is currently working at Optimal Workshop as a Demand Generation Manager since June 2022. Prior to that, they held various roles at Bobux International, starting as an Ecommerce Team Lead from July 2019 to February 2021. Amelia (Milly) then progressed to become the Ecommerce & Digital Marketing Team Lead from February 2021 to June 2022, and eventually served as the Acting Head of Ecommerce and Digital Marketing from September 2021 to June 2022. Before joining Bobux International, Milly worked at Icebreaker as a Digital Content Marketing specialist from September 2018 to July 2019. Amelia (Milly) also gained experience in the field of Digital Marketing at Wild Rhino Shoes from January 2018 to August 2018. Additionally, they have a background in UI & UX Design and Graphic Design from their time at Vista Entertainment Solutions, where they held roles such as UI & UX Designer from November 2015 to June 2017, Graphic Designer from January 2015 to November 2015, and Junior Graphic Designer from July 2014 to January 2015. Milly's early career included a role as a Marketing and Communication Consultant at Abracadabra, where they were responsible for creating and managing seasonal campaigns, engaging with stockists and distributors in the B2B space, and handling B2C communications to maintain the brand image and achieve sales targets.

Amelia (Milly) Darby's education history begins in 2009 when they attended Auckland University of Technology. Amelia (Milly) completed their Bachelor of Communication Studies with a focus on Digital Media. After a gap of several years, in 2012, they enrolled at Southern Institute of Technology, where they earned a Certificate in Environmental Management, specializing in Environmental Science. Following this, in 2017, they joined Massey University and pursued a Master of Management with a concentration in Marketing. Amelia (Milly) completed their studies in 2018, obtaining a degree in Marketing/Marketing Management, General.

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Timeline

  • Demand Generation Manager

    June, 2022 - present