OptiMine Software
Ann Winblad is the co-founder and Managing Director of Hummer Winblad Venture Partners. Hummer Winblad Venture Partners (www.hwvp.com) is a leading venture capital firm focused exclusively on software investing and manages over $1 billion in cumulative capital. Since Hummer Winblad Venture Partners’ inception in 1989, the firm has launched over 160 new software companies. Ann has over 30 years of experience in the software industry as a successful software entrepreneur, strategy advisor, technical author, and venture capitalist. Her background and experience have been chronicled in many international business and trade publications. Ann has a B.A. in Mathematics and in Business Administration from St. Catherine University. She has an M.A. in Education with a focus in International Economics from the University of St. Thomas, St. Paul, Minnesota. Ann also has an honorary Doctorate of Law degree from the University of St. Thomas. Ann has served as a Director of the numerous start-up and public companies including Hyperion, Mulesoft, The Knot, Net Perceptions, and Liquid Audio. She currently serves as a director of Ace Metrix, OptiMine, and Sonatype. She is a member of the Board of Trustees of the University of St. Thomas and a Board member of the Richard Schulze Family Foundation. Ann is also a member of CNBC’s Platinum Group.
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OptiMine Software
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OptiMine is a leader in privacy-forward, agile marketing measurement and optimization, helping marketers and agencies lift marketing performance and achieve significant ROI lift from their advertising investments. OptiMine delivers the fastest attribution and marketing mix modeling solutions providing deep campaign-level guidance across digital & traditional marketing channels covering any online & offline conversions. And OptiMine is the only privacy-forward and future-proof solution using no cookies, PII, or cross-device identity data. OptiMine was founded in 2008, is privately held, and has a strong track record of growth with sound, stable and profitable financials. Our team is comprised of deeply experienced marketing, analytics and technology professionals who are passionate about helping guide our clients to growth via performance improvement and agile test & learn approaches. OptiMine was recently named a LEADER in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. Our granular tactic recommendations, production and deployment speed, and vast partner network set us apart from other Marketing Mix Modeling solutions on the market. Bottom Line: if your brand is looking to move to the next generation of marketing measurement & optimization for improved speed, privacy, flexibility, and actionable guidance, contact OptiMine to learn more.