OptiMine Software
Judy Owen is a founder and General Partner with Calumet Venture Fund, investing in technology companies in the Midwest. Prior to founding Calumet Venture Fund, Judy was a Silicon Valley entrepreneur for over 30 years. She started her career as a “chip” designer at Intel Corporation. Owen has held a variety of executive management roles in notable Silicon Valley leadership companies, including Silicon Graphics, Chips and Technologies, and Teknekron Communication Systems. She was also the CEO and co-founder of Wireless Access Inc. a mobile communication device company, which was acquired by Glenayre. After the acquisition, Owen started investing in early-stage technology companies: Picazo Communication (acquired by Intel) and SigmaQuest (acquired by Camstar/Siemens). Ms. Owen has a BS in Electrical Engineering from the University of Wisconsin-Madison.
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OptiMine Software
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OptiMine is a leader in privacy-forward, agile marketing measurement and optimization, helping marketers and agencies lift marketing performance and achieve significant ROI lift from their advertising investments. OptiMine delivers the fastest attribution and marketing mix modeling solutions providing deep campaign-level guidance across digital & traditional marketing channels covering any online & offline conversions. And OptiMine is the only privacy-forward and future-proof solution using no cookies, PII, or cross-device identity data. OptiMine was founded in 2008, is privately held, and has a strong track record of growth with sound, stable and profitable financials. Our team is comprised of deeply experienced marketing, analytics and technology professionals who are passionate about helping guide our clients to growth via performance improvement and agile test & learn approaches. OptiMine was recently named a LEADER in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. Our granular tactic recommendations, production and deployment speed, and vast partner network set us apart from other Marketing Mix Modeling solutions on the market. Bottom Line: if your brand is looking to move to the next generation of marketing measurement & optimization for improved speed, privacy, flexibility, and actionable guidance, contact OptiMine to learn more.