Rebecca Butler Mona

Rebecca Butler Mona has a diverse and extensive work experience. Rebecca began their career in 1985 as a Marketing Representative at IBM, where they developed solutions and mapped IBM resources to customer needs. Throughout their seven-year tenure at IBM, they served as an account leader in various industries and led innovative efforts to generate demand for local sales representatives.

In 1993, Rebecca joined IBM Software - Midwestern Area as a Direct Marketing Strategist. In this role, they collaborated with Software Brand Managers to create marketing campaigns and tactics that generated responses and leads for the field software sales force. Rebecca also spearheaded new initiatives such as customer conference call series, national campaigns, and client/server college, resulting in significant customer engagement and revenue.

Rebecca continued to advance in their career at IBM, transitioning to different roles within the company. Rebecca served as a Direct Marketing Manager for the Software division at IBM North America from 1996 to 1998, where they led a team responsible for driving software demand through various direct marketing techniques.

In 1999, Rebecca became the Manager of Small & Medium Business Marketing for IBM Software Group, where they managed the strategy and budget for integrated marketing communications targeting small and medium-sized businesses. Rebecca worked closely with SWG Integrated Marketing team and geography SWG SMB marketing managers to implement tactics that increased SMB awareness and demand generation for SWG solutions.

Rebecca moved into different positions within IBM, including Director roles in IBM Software Group and IBM Global Technology Services. As a Global Marketing Director and Director of Web Marketing and Sales, they were responsible for driving marketing strategy, product launches, and digital initiatives to increase marketing-influenced sales revenue.

In 2010, Rebecca started their role as Director of C-suite Marketing Programs & GTS Demand Programs at IBM Global Technology Services, where they led global demand generation efforts targeting C-suite clients across various business units and geographies.

Rebecca then joined IBM Systems and Technology Group as the Director of Demand Programs and Product Launches in 2012, responsible for leading the development and execution of the global Smarter Computing program and product launches.

Rebecca's most recent work experience includes their role as Director of Portfolio Marketing at IBM Global Business Services from 2015 to 2017, where they were the global marketing leader for IBM Cognitive Process Transformation.

In 2017, Rebecca took on the role of Past President at Optimist International, one of the world's largest volunteer service organizations. In this position, they led a team to improve the organization's global impact through various projects and initiatives focused on youth development, academics, scholarships, and community service.

Throughout their career, Rebecca has demonstrated strong leadership skills, strategic thinking, and a passion for driving results in marketing and sales. Rebecca has a proven track record of building successful marketing programs, launching innovative initiatives, and collaborating with cross-functional teams.

Rebecca Butler Mona completed their primary education at Red Oak High School from 1978 to 1981. Rebecca then pursued a Bachelor of Science degree in Business Administration with a focus on Marketing and HR Management at Drake University, which they successfully obtained in 1985. In 1995, Rebecca obtained a certification in Direct Marketing from the University of Missouri at Kansas City. Additionally, they hold a Professional Direct Marketer certification from UMKC, although the specific details about when they obtained this certification are not provided.